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This web site states the following, "Kilcor Builders and Design, Inc." We saw that the web site also said " Build it Green - Smart Solutions from the Ground Up." It also said " Building Performance Institute Certified Professional - Richard Phipps. Ilcor Builders and Design, Inc. has been serving Sonoma County for over a decade, specializing in both residential and commercial projects. We begin with a careful estimate covering all phases of a project, including initial consultation, design and construction. Providing the highest level of energy efficiency." The header had construction as the highest ranking optimized keyword. It is followed by builders, home, and contractor which isn't as ranked as highly as construction. The next words kilcor.com uses is renovation. addition was included and will not be seen by web engines.